Netflix Warns Against People Doing 'Bird Box Challenge'

03 January, 2019, 04:41 | Author: Miranda Cannon
  • Chrissy Teigen and Kim Kardashian

An online challenge associated with the thriller "Bird Box" has Netflix begging fans to take off their blindfolds for safety's sake.

Bird Box works a lot like the 2018 horror film A Quiet Place, except now it stars Sandra Bullock and the characters can't open their eyes without facing with their worst fear instead of being unable to make noise.

The videos are completely insane, and Netflix is now warning viewers that doing the "Bird Box Challenge" could lead to hospitalization.

Needless to say, there are a lot of fails.

Perhaps anxious about potential lawsuits, Netflix has taken to Twitter to issue a warning advising people not to hurt themselves while undertaking the "Bird Box Challenge", which is - allegedly - the latest internet craze now making the rounds on social media.


Social media users have been posting various videos of themselves doing mundane tasks while wearing a blindfold. That's the biggest first-week success of any movie made so far for Netflix's 12-year-old streaming service. One man starts running and ends up falling down many stairs of a subway entrance, and it looks horrifyingly painful.

The challenge has manifested in a few different ways, ranging from parodies to potential child endangerment.

Bird Box is a post-apocalyptic movie where a family has to go on a risky journey completely blindfolded to avoid getting killed by a unsafe monster that captures you through eyesight.

But while there's no harm in laughing at a meme here or there, there is harm in blindfolding yourself and walking into oncoming traffic as part of the Bird Box Challenge. "The only Bird Box challenge that should exist", she wrote.

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