College of the Ozarks drops Nike over Colin Kaepernick ad

08 September, 2018, 06:14 | Author: Miranda Cannon
  • Credit iStock  BruceWiley

This week, former San Francisco 49ers quarterback Colin Kaepernick renegotiated a multiyear agreement with Nike to make him one of the faces of the company's 30th anniversary "Just Do It" campaign.

Sep 7, 2018; Newtown Square, PA, USA; Tiger Woods walks to the 11th hole tee box during the second round of the BMW Championship golf tournament at Aronimink GC.

"I think it's awesome they're stepping up and spreading awareness, " Wilson said. "Some pretty powerful people in the spot".

The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance. The ad campaign as a whole is a nod to the fact that Kaepernick was vilified for his choice to kneel during the National Anthem at NFL games, and the controversy surrounding that kept NFL team owners from signing him. "When corporate does things that are outside of golf and outside of my realm, that's what they do".

The commercial has polarized opinion, with Trump among those critical of Nike for giving Kaepernick a public platform.

News of Kaepernick's involvement in the polarizing campaign, which celebrates the 30th anniversary of "Just Do It", first broke on September 3.


In the hours after Nike debuted the Kaepernick photos online, conservative objectors posted videos to social media of Nike swooshes cut from tube socks and sneakers lit on fire, calling for a boycott of the Oregon-based sportswear brand.

They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016 by kneeling during the anthem.

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward", Gino Fisanotti, Nike's vice president of brand for North America, told ESPN.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", the company said in a statement obtained by Fortune magazine.

"I think it speaks for itself". It named executives including founder Phil Knight, Chief Executive Mark Parker and board member Tim Cook, the CEO of Apple, as defendants, noting they "repeatedly turned a blind eye to the longstanding culture of harassment and discrimination at Nike".

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