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'Creativity, quality, integrity': Local breweries reject buck-a-beer

10 August, 2018, 01:59 | Author: Melinda Barton
  • Buck-a-beer details confirmed, Ontario brewery announces participation

For example, a brewer seeking one shelf extender filled with its product in every LCBO where one is available specifically for Ontario beer - 361 of the LCBO's 660 stores - would pay more than $27,000 for the promotion to run for roughly one month.

Buck-a-beer was one of Doug Ford's rallying cries in his bid to become the Progressive Conservative Premier of Ontario, the most populated province in Canada, with nearly 40 per cent of the country's population.

The opposition leader also questioned why Ford is cutting planned welfare rate hikes and the basic income pilot project and focusing on buck-a-beer.

The minimum retail price for beer was $1 in Ontario between 2005 and 2008, before the government banned it in 2008.

Deputy Premier Christine Elliott said that Tuesday's move was the first phase of Mr. Ford's larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big-box stores.

The Conservatives have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which the provincial government has said brought in $589 million in 2016-2017.

If you're looking for a cheap brew in Ford's "buck-a-beer" era, head to Prince Edward County, Ont. It's a campaign promise that Doug Ford says he's delivering on.


He said he would introduce legislation to lower the minimum price of a bottle or can of beer to $1 (Cdn) from $1.25 (Cdn) and that his majority Progessive Conservative government will approve the law by August 27th.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", he told reporters, including the CBC's Amara McLaughlin, at the Barley Days Brewery in Picton, Ontario, 200 kilometres east of Toronto.

"Yeah, I'll take it", said one man unloading empties. "I think a lot of other breweries are just going to sit back and see what happens with us", he said.

He is to be joined by Finance Minister Vic Fedeli and local MPP and Government House Leader Todd Smith.

A partial or year-round promotional arrangement for even one brewer selling buck-a-beer in the province could easily represent more than $100,000 in lost revenue to the LCBO. "The Premier is asking the beer producers to lower their price". The price does not include a bottle deposit and does not apply to draft beer. "Instead we're going to do what we said we would do and put Ontario consumers first".

"Don't expect us to get involved in this", Mr. Burtch said.

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