Netflix Testing 'Ultra' Tier With Higher Price, May Hurt Premium Users

05 July, 2018, 01:31 | Author: Miranda Cannon
  • Netflix could soon announce some changes to its pricing schedule with the addition of a fourth plan

The new Ultra offering would then have the four simultaneous streams that are now offered in the Premium plan. However, a whole new Ultra tier priced above the current offering, syphoning some of the benefits from the Premium tear? Currently, Premium subscribers can stream up to 4 screens simultaneously. Basic gives you access to SD resolution, Standard gives you access to HD resolution, and Premium covers 4K resolution and HDR.

Those opting for the most expensive "Premium" plan now get access to content in 4K Ultra HD and the ability to view on four screens at once.

Although many consumers will clearly like the addition of High Dynamic Range it could mean bad news for those on the current Premium package.

However, it appears that a new "Ultra" option is being tested which could bring even more features to the popular service.

According to Italian source TuttoAndroid, the new tier would permit four devices to receive Ultra HD audio and video at the same time.


She said: "We continuously test new things at Netflix and these tests typically vary in length of time".

So what more do you get for this extra money?

While this makes things look disappointing, it should be noted that this is simply a test and Netflix says it's trying to "better understand how customers value Netflix". FlatpanelsHD was not able to confirm the details on Netflixs European webpages.

Another inconsistency might be more concerning to Netflix fans: while the desktop versions of Netflix's European sites show unchanged Standard and Premium plans, mobile browsers show that Standard has been stripped of one of its two simultaneous streams, while Premium has lost two. Meanwhile, the Standard tier would also be halved from two streams to one.

The Ultra plan option may not be implemented broadly and, at the testing stage, not all users will automatically see it as an option.

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