At an event in San Francisco today, Instagram CEO Kevin Systrom said long-form videos will be introduced as an in-app feature as well as a new standalone app, IGTV, which is expected to be launched in coming weeks.
You'll see videos appear both inside the Instagram app and inside IGTV with the latter focusing on taking screen time away from platforms like YouTube which is now dominating the ad-driven streaming video space.
Unlike on Instagram, the videos in IGTV won't be limited to just one minute - they can be up to an hour long. You can also swipe up to discover more and switch between four options: "For You", "Following", "Popular" and "Continue Watching".
Reaction has started to pool in post-IGTV announcement.
"When people browse through the feed they don't want to stop and watch a 10-minute video", Systrom says.
Facebook and YouTube are already at loggerheads with each other in luring people to their platforms to post videos and make money.
There are also some hints of the defunct Vine service in there, appropriate, as some of IGTV's stalwarts like King Bach started on there.
Moments after hearing the news, some of my colleagues opened Instagram on their mobile phones and found that the in-app IGTV feature was already added. You can also tap Search IGTV and enter a few words to find IGTV creator channels to follow.
Facebook announced Tuesday it would be launching a series of interactive shows on its own video outlet, Facebook Watch. Accounts with wide audiences will be able to post videos of up to an hour.
Content starts playing as soon as users open the app, with a "static screen" appearing as it loads selected content.
Called IGTV, it will be populated by videos from celebrities and prominent Instagram stars including Kim Kardashian West, Selena Gomez and Tyler Blevins - better known as video game live streamer Ninja. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.
The Facebook-owned photo sharing service described IGTV as Instagram's "most exciting feature to date" and the beginning of "a new chapter of video on Instagram".
In September 2017, Instagram said it had some 800 million monthly active users. For more on Instagram's new venture, follow here.
Seehofer has been calling for Germany to turn back migrants previously registered as asylum-seekers in other European countries. Seehofer's ultimatum has become one of the biggest challenges to Merkel's authority since she took power almost 13 years ago.
But the resignation by Phillip Lee underlined the deep rifts in the party over Brexit that makes such votes anything but easy. The House of Commons is debating a crucial bill to pave the way for Britain to exit the European Union next March.
Apple is set to launch the next major version of iOS later this year with new digital health features, ARKit 2, and more. Apple's new feature will allow dispatchers to more accurately locate Chicago callers who use iPhones.
Deschamps got a boost from Giroud and Matuidi in the match against Australia and wisely made the move to start them against Peru . Surprisingly though, they dropped this energy as the first half of the game progressed and allowed Pogba to settle into the game.
Fox has postponed a July 10 meeting, which had originally been scheduled for shareholders to vote on the deal. An important part of the Fox assets getting attention are the company's worldwide assets such as Star India.
Labelled as the best Croatian squad since the 1998 group, they will once again need to deal with lofty expectations. It's a very competitive group. "I have no doubt that a goal from the penalty kick would have changed everything".
Open", said Christine Lloyd. "Sometimes in these situations it is just easier to take the two shots and move on ". Dustin Johnson, who tees off at 3:10 p.m. today, has a strong lead at four-under, the only player under par.
Among changes the United States had been seeking was to make it easier to kick out member state with egregious rights records. The U.S.' decision to withdraw from the UN Human Rights Council is "regrettable", the British government said on Wednesday.
He had been awaiting trial on multiple felony charges and allegations of domestic abuse of his pregnant girlfriend. The sheriff's office said XXXTentacion was taken to the hospital, where he was later pronounced dead.
Under the Obama administration, such families were usually referred for civil deportation proceedings, not requiring separation. The order says the administration's policy is to now "maintain family unity, including by detaining alien families together".
Sarri identifies first signing for Chelsea
In each of his two summers in charge, Conte tried to convince Chelsea to sign Belgium forward Dries Mertens . With his £24.5 million release clause expiring, it is uncertain how much it will cost to secure his services.
Leaving the UN Human Rights Council was the moral choice
Beyond the case of Israel, these same critics have called on the Geneva-based council to address its other glaring shortcomings. The US pulled out of the UN's cultural organisation Unesco in 2017 , again for perceived bias against Israel .
New Delhi repeating 1953 in Kashmir: PDP
The killing of prominent Kashmiri journalist, Shujat Bukhari, last week has sent shock waves in the disputed Himalayan region. The governor asked Vyas where the chief minister was and asked him to immediately arrange a call with her, they said.
Starbucks to close 150 locations in 2019
Starbucks will close 150 poorly performing company-operated stores next year, about three times as many as it typically closes. Management also plans to reduce the number of new licensed stores in 2019 by about 100 stores, according to CNBC .
Macron and Merkel Agree Common Eurozone Budget, Tax Integration
Calling for tough action against illegal immigration, Trump declared the United States "will not be a migrant camp" on his watch. She also agreed to the request of the party to impose a ban on the admission of migrants, previously expelled from Germany.
Audi CEO detained amid diesel emissions investigation
The devices were initially found in VW's cars, but its Audi subsidiary has also been embroiled in the scandal. Audi chief executive officer Rupert Stadler has been arrested in relation to the emissions cheating scandal.