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New Amazon Fire TV Cube Will Take on Apple TV 4K, HomePod

10 June, 2018, 06:16 | Author: Lydia Fleming
  • Amazon launches Echo Look in U.S., could popularize computer vision via Alexa

Discussing the launch of its voice assistant and smart speakers, Jorrit Van Der Meulen, vice president, Amazon Devices International, comments, "Tens of millions of customers around the world are already using Alexa, and today we're excited to introduce Alexa to our customers in France".

That means even if your TV is off, you can drop "Alexa, watch whatever show on whatever service" and the Fire TV Cube will turn your TV and soundbar/receiver on and start streaming your request.


But the Fire TV Cube is finally out, priced at an aggressive $119.99 on pre-order in the United States today, and even made available for a discounted $89.99 for Prime members today and tomorrow only. The device offers similar capabilities to the original Fire TV and Fire TV Stick but adds certain functionality that proves Amazon wants to control your entire living room.

Echo can perform all Alexa tasks. It is a Cube shaped box combining the power of three into one: a Fire TV, an echo smart speaker and a universal remote. Amazon has worked closely with Netflix to build support for voice into its app, as well as content providers such as Hulu, ESPN, FOX, Showtime, STARZ, CBS, and NBC. You can do things like ask for the weather, check your calendar, and get your daily briefing all thanks to the streaming box. Amazon has tried to reduce the call-and-response aspect of the device, so you won't always hear Alexa telling you she's changed the channel or dimmed the lights or cued up the next item in your playlist. With far-field voice control, Echo can do all this from across the room. Customers who purchase and register their Fire TV Cube by July 1, will also receive a $10 credit for Prime Video. Another plus: since it's created to hook up to a TV, users can easily control and view smart camera feeds. Plus, for a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 - a $40 savings. Boom, full integration. It'll work with set-top boxes from Comcast, DISH, et al, too, in case you haven't fully cut the cord. Amazon Prime members can pre-order Fire TV Cube on June 7th and 8th at a special price of $90 and it can also be pre-ordered together with the recently announced Amazon Cloud Cam for United States $199.98.

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