Low-Cost Surface Tablet Coming in 2018

17 May, 2018, 00:33 | Author: Patty Aguilar
  • Microsoft Surface Hub 2

As Bloomberg reports, Microsoft's re-entry into the entry-level tablet market may be an attempt to shore up declining sales in the Surface line by attracting a new audience to its hardware.

A new $400 Surface tablet is planned for release in the second half of the year.

Microsoft's new devices are expected to boast 10-inch screens, roughly the same size as the standard iPad and smaller than the 12-inch screens on the Surface Pro range. The ability to run the full Windows operating system is a major benefit to the Surface tablets, and that combined with a cheaper price may make the cheaper Surface tablet a resounding success. To go along with the lower-cost device, Microsoft is preparing less-expensive versions of its keyboard cover, stylus and mouse, the people said.

Microsoft declined to comment on the report.

Microsoft's current Surface Pro tablets offer around 13.5 hours of battery life, but the new tablets will last just ten hours.

However, the firm later discontinued the Surface RT in 2017. It will also feature more rounded corners instead of the rectangular design we saw with the Surface Pro.

Bloomberg: Microsoft plans lower-cost Surface tablets to battle Apple
Microsoft Unveils Its Second-Generation Surface Hub 2

Microsoft receives a lot of criticism these days for its increased focus on the cloud and business customers, but it seems that the company remains very interested in the consumer market.

Apple's iPad business generated revenues of nearly $20 billion in the a year ago through sales of over 40 million iPads, according to Bloomberg.

Rather than simply giving us a downgraded version of the Pro, the new cheaper Surface tablet is being redesigned from the ground up.

The devices should create additional competition for Apple Inc.'s base iPad editions, which start at $329. Basically, Apple is not a player in the education market. LTE Advanced connectivity will also be an option for those who want high-speed internet coverage when away from Wi-Fi networks.

At the same time, Apple is believed to already be prepping a next-generation iPad with facial recognition technology that can be used to unlock the device.

Of course, the tablet market has changed considerably since the Surface and iPad had their first matchup.


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