Twitter Inks Live Content Deal With Disney, Plans ESPN Shows

02 May, 2018, 01:20 | Author: Miranda Cannon
  • Twitter Gets Live ESPN Shows In New Deal

"Now more than ever, social platforms are putting a major focus on and investment in sports-related content", ESPN senior vice president Travis Howe said.

Twitter has signed over 30 deals with media publishers that include NBCUniversal and Walt Disney Co.to increase its offerings of videos with more news, sports and entertainment.

The social media platform has struck a number of deals to bring more video programming to its platform. The list of NBC Universal companies with Twitter video deals now includes NBC, NBC News, MSNBC, CNBC, Telemundo, TODAY, and E!

The social media platform is also developing eight new pilot series via Niche, Twitter's creator network, and pairing them with brands that will run in-stream video sponsorships during the shows. In addition to the recently announced weekly live stream MLB game and highlights package, MLB will live stream a brand-new show on Twitter around the MLB All-Star Game and Postseason.

This effort from Twitter to create more video entertainment may go some way towards chipping away at YouTube's dominant position, but it remains to be seen how well the new shows will be received.


The company announced that daily video views nearly doubled on its platform in the previous year. Vice News, the HuffPost, Vox Media and BuzzFeed are either debuting or continuing original programs focusing on popular topics on Twitter.

As Twitter continues to evolve, the company hopes to grow into even more of a destination for users, and video is a big part of the strategy to get there.

Bleacher Report: House of Highlights, which already boasts millions of followers, is airing on Twitter with a reinvented show on sports highlights. The show is expected to cover the remainder of the competition's schedule to the championship in August.

Intel Extreme Masters: Another expansion of earlier live-streaming agreements, the Intel Extreme Masters will have over 700 hours of content this year, including both live-streams and clips.

"Twitter is the only place where conversation is tied to video and the biggest live moments, giving brands the unique ability to connect with leaned in consumers who are shaping culture", said Matthew Derella, global VP of revenue and content partnerships at Twitter. The tool gives brands access to a Twitter team of experts for creating a plan from what content to share to analytics. "Only Twitter has brand-safe content, paired with the best presentation".

Recommended:

  • 2018 iPhones May Not Ship With Lightning to Headphone Jack Adapter

    2018 iPhones May Not Ship With Lightning to Headphone Jack Adapter

    Most 3D features can easily be replaced with a simple touch-and-hold method, or long-pressing as it's more commonly called. Two years down the line and it now due an upgrade with all the signs pointing to Apple releasing a new version in June.
    Three Players Who Inspired Barca To Win La Liga

    Three Players Who Inspired Barca To Win La Liga

    On a personal level, as a sportsman, there are no words when you receive such affection in such a hard situation for the fans. The emotions were very different for Deportivo, for whom the result confirmed their relegation from LaLiga .
    Conte backs Cahill for England World Cup spot

    Conte backs Cahill for England World Cup spot

    Not only of those two players but for the team. 'We have to compare Salah of four or five years ago, and not Salah now, ' he said. He had this problem in his knee, he's working very hard and I think he's aiming to come back before the final of the season".
  • What to expect from Microsoft's Windows 10 April 2018 Update

    What to expect from Microsoft's Windows 10 April 2018 Update

    Microsoft and Qualcomm have been working together for quite a long time to run Windows 10 OS on the ARM-based Snapdragon chips. To do this, you can head to Settings , Update and Security, Windows Insider Program, and click on "Get Started".
    New York Giants: 2018 NFL Draft grades for Day 2 picks

    New York Giants: 2018 NFL Draft grades for Day 2 picks

    The O-line: The offensive line will be dramatically different than the banged-up, inefficient unit that played a year ago . Flowers, however, is not taking part in the organized team activities and the recent minicamp, both voluntary events.
    Suspected Israeli strikes hit Iran-linked targets in Syria, escalating regional tensions

    Suspected Israeli strikes hit Iran-linked targets in Syria, escalating regional tensions

    The second very salient point - not only attacked in no hurry to take responsibility, but also attacked in no hurry to lay blame. A number of strikes on targets in Syria have been attributed to Israel, though it rarely confirms such raids.
  • DGCA team inspects Rahul Gandhi's chartered plane, black box

    DGCA team inspects Rahul Gandhi's chartered plane, black box

    "Will he now blame Prime Minister Narendra Modi for a technical snag", questioned BJP spokesperson Sambit Patra. Aviation regulator DGCA has set up a two-member committee to probe the technical snag in the chartered plane.
    British Toddler who sparked medical ethics debate mourned

    British Toddler who sparked medical ethics debate mourned

    The case drew the attention of Pope Francis, who offered to fly the child to Rome and care for him at a hospital in the Vatican. His parents fought over the legal battle for months to take him to a hospital in Italy so he could be kept on life support.
    Israeli military kills three Palestinians along Gaza Strip border

    Israeli military kills three Palestinians along Gaza Strip border

    Israel says that it is defending its sovereign border, including nearby communities, and that its troops target only instigators. More than two million people are packed into the narrow coastal enclave, where poverty and unemployment rates are high.
  • The Fortnite Comet Finally Hit

    The Fortnite Comet Finally Hit

    Fortnite Omega is set to be one of the main Fortnite skins fans will be hoping to unlock from the Fortnite season 4 Battle Pass. There have also been a number of changes to the user interface, created to make the player experience more seamless.
    Blazing building collapses in Sao Paulo; 1 dead, 3 missing

    Blazing building collapses in Sao Paulo; 1 dead, 3 missing

    São Paulo Governor Márcio França said the building was an accident waiting to happen but that its residents had resisted leaving. Sao Paulo state Governor Marcio Franca told the Folha de S.Paulo newspaper that it was legally hard to remove squatters.
    ARF Calls on Sides to Agree on Common Candidate for Prime Minister

    ARF Calls on Sides to Agree on Common Candidate for Prime Minister

    As protests continue in Armenia, there is no end in sight to the political crisis engulfing the small South Caucasus nation. The Prosperous Armenia Party, which holds 31 seats, threw its weight behind Pashinyan on Saturday.


Popular

Oculus Go Aims to Be Facbook's VR Gateway for the Masses
However, as of Tuesday morning, the $ 199 Oculus Go appeared to have already sold out as the Amazon listed it as now unavailable. As well as the standard 32GB version for $199, there is also a 64GB model available for $249.

Twin blasts at mosque in northern Nigeria kill at least 24
Nigeria's government and military have long maintained that Daesh group affiliate is a spent force and on the verge of defeat. It could be recalled that in November past year there was a bomb blast in Arhankulu area of Mubi where several were killed.

Amazon to expand Vancouver tech hub, create 3000 new jobs
Amazon shares ended the US Monday trading session in the red as Jeff Bezos' firm announced plans to expand its Vancouver tech hub. Amazon has announced it will expand its Vancouver tech hub with a new office that will bring 3,000 new jobs to the city.

Labour Day being observed in Pakistan
On this special day, I wish all the labour and workers a very special May Day and wish the year to be great and successful one. People who worked most, earned less and did not have time to study and to top up their qualification, she added.

John Kelly Gets Emotional When Drafted by Rams
He earned Second Team All-American honors, and shared the Big 12 Player of the Year Award with Texas linebacker Malik Jefferson. Special teams contributions will also be a priority as several core players are expected to fill larger roles this season.

US Treasury Chief Mnuchin Optimistic Ahead of Talks With China
The quota deal came as part of a broader renegotiation on the United States and South Korea's bilateral trade deal, KORUS. Germany, the EU's largest steel exporter to the US , accounted for about 5 percent of USA steel imports previous year .

Syrian army, rebel groups reach evacuation agreement
The militants have held parts of Yarmuk and Hajar al-Aswad since 2015, and overran Qadam in a surprise assault last month. The camp has been under a government-imposed siege since 2012.

Iowa CB Josh Jackson drafted by the Green Bay Packers
He ended the season with 48 total tackles to go along with eight interceptions , two defensive touchdowns, and 18 defended passes. On the dark side, they waited too long to find an edge rusher, as well as depth for in the trenches on both sides of the ball.

Lea Michele shows off ginormous engagement ring
Lea previously dated iZombie star Robert Buckley for several months before splitting around a year ago. Friends say that Cory Monteith's sudden death from a heroin overdose came as a shock to Lea Michele .

Guardiola: Barcelona History Not Possible Without Iniesta
For a club which prides itself on producing the world's top playmakers and passers, there has been no one quite like Iniesta. "It's a decision that I've pondered myself, and discussed with the family", said the player with tears in his eyes.