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Roku shares slammed by Amazon, Best Buy's smart-TV deal

19 April, 2018, 01:56 | Author: Melinda Barton
  • Amazon Best Buy Smart TV Partnership Hurts Roku

"Amazon and Best Buy have a long history of working together", said Bezos, referring to Best Buy sales of Kindle readers.

This is all great news for Best Buy.

The first Fire TV from Toshiba is expected to be available in the USA this summer and in Canada later in the year.

What do you think of these Amazon TVs? Unlike with an Echo device, you have to hit a button to reach Alexa, as it's not listening for a wake word. As Amazon rose in the electronics segment, Best Buy seemed doomed to cede share.

The Richfield, Minn. -based retailer will roll out almost a dozen 4K and HD Fire TV Edition models from Toshiba and Insignia, the latter of which is one of Best Buy's private-label brands, starting this summer. These sets will be sold at both Best Buy's brick and mortar and online stores. Customers might be more apt to grasp the benefits of an Alexa-powered set if they can try one out.


While consumer goods and apparel companies can better control their brands by selling through Amazon themselves as Best Buy has now made a decision to do (rather than leaving things up to third parties on the Amazon marketplace), research shows they risk Amazon evaluating their best sellers to create its own private label items. "It's only possible because we trust each other".

Amazon first introduced the world to Fire TV Edition smart TVs back in May 2017, when it announced a partnership with budget television maker Element.

Starting this summer, Best Buy will launch more than 10 4K and HD Fire TV Edition models from Toshiba and Insignia, which will feature Amazon's Fire TV operating system. All of these TVs from Insignia and Toshiba also come with an Alexa voice remote, allowing you to navigate menus and find content using voice commands.

Even though Amazon recently acquired Whole Foods, the ecommerce giant is not going to use its own physical stores to promote Fire TV Edition smart TVs.

"There's never going to be enough scale online-most volume still happens offline-if they want to be successful with those products", he said.

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