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Walmart Expands Online Grocery Delivery

15 March, 2018, 02:36 | Author: Melinda Barton
  • Walmart expands online grocery delivery coast-to-coast

Walmart today unveiled an aggressive plan to expand its online grocery delivery service from six test markets to 100 metropolitan areas, leveraging a network of more than 800 physical retail stores to fulfill customer orders. Based on the language used in today's press release, it sounds as if Walmart will be expanding its use of these services rather than hiring more of its own delivery drivers. With Walmart being the US' largest grocer, the move may help the retailer fight Amazon from one of its strongest positions. "Using our size and scale, we're bringing the best of Walmart to customers across the country".

Meanwhile, unlike grocery delivery services such as Instacart and Shipt (the latter which was recently acquired by Target for $550 million), Walmart doesn't mark up the cost of groceries sold online.

The move will complement Walmart's rollout of curbside grocery pickup, which is now available in 1,200 stores and will be added to a 1,000 more stores this year.

"The service, which has become a customer favorite and touted as a "Grocery Hero" for moms on the go and time-strapped families, is now available in 1,200 stores with 1,000 more to be added this year", Walmart added.

A big battle is brewing over the delivery of milk, fruit and cheese, and how Americans will spend their hard-earned dollars on groceries.


Ward noted that Walmart is learning from its delivery services in such countries as China and the United Kingdom.

In order to make an online order from Walmart.com for groceries and have them then delivered, shoppers will play a $9.95 flat fee for the delivery, and a basket must have a minimum of $30 worth of purchases.

"There is no subscription required, as is the case for Amazon Fresh and a handful of other, more costly options on the market", write Lauren Thomas and Lauren Hirsch for CNBC.

Indeed, customers can get their first order delivered for free with promo code FRESHCAR.

The Amazon/Whole Foods delivery is available to Prime members-which costs $99 annually-in six cities now. The company uses crowdsourced delivery services, such as Uber, to deliver orders to customers. It's also brought in new customers in the six cities where it's now offered, which include Dallas and San Jose, California.

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