Apple will stop taking iTunes LP submissions after March 2018

10 March, 2018, 00:55 | Author: Miranda Cannon
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"Existing LPs will be deprecated from the store during the remainder of 2018", it reads.

While Metro reported that LPs would be removed from iTunes, Apple confirmed to tech site The Verge that existing LPs will continue to be available.

iTunes LPs would include the album, but also extras such as bonus tracks, videos and track notes as well as interactive features.

An attempt to download a previously purchased iTunes LP through the iTunes Store today yielded only audio tracks, minus the iTunes LP multimedia content. "Apple will no longer accept new submissions of iTunes LPs after March 2018", the email said.

The report says the news of the imminent demise of the LP format "chimes with rumours that Apple is intending to stop selling music downloads and shift to a subscription model".

For whatever reason, though, the industry didn't embrace the technology and only about 400 albums have ever been released as iTunes LPs.

The email was sent two weeks ago from an address at "The iTunes Store" and was signed by "The Apple Music Team". It's unclear how iTunes, which has been heavily updated with Apple Music and other integrations since iTunes LP's debut, now handles the feature.

Apple introduced the iTunes LP format in 2009 as part of its bid to usher albums into the online age. In light of the leaked email, Mulligan affirms "it tells us where the market is going". Spotify is now reigning in the streaming landscape, with twice as many subscribers as Apple Music, but Apple is expected to eclipse those numbers by this summer.

The iTunes LP news comes just days after reports surfaced about Apple Music rival Spotify preparing to go public.

The decision represents a natural course of action for Apple to keep on focusing on its streaming service, especially with the rise of music subscription over purchasing albums individually.



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