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Walmart to offer prepared meals at its stores

08 March, 2018, 01:42 | Author: Melinda Barton
  • Walmart tries to beef up its grocery business by selling ready meals

Walmart is rolling out meal kits to more than 2,000 stores in 2018. The Bentonville, Ark. -based mega-retailer will also make the meals available via Walmart's Online Grocery Pickup, enabling customers to order online at lunch and pick up the items in time for dinner. Recently Amazon announced that it will start delivering groceries from Whole Foods, which might have prompted Walmart to release this new meal kit to its stores.

Some meal kits are created to be used with rotisserie chickens - like Thai curry chicken and chicken fried rice - and some can be heated up and on the table in less than 15 minutes: pot roast, cheesy ravioli bake and chicken marsala.

The meal kits feed two people and range in price from $8 to $15.

The selections are available in about 50 Walmart locations in Arkansas, according to a company spokesman.

Walmart is trying to tap into a business that has gained popularity in recent years as consumers look for convenient options to cook at home. The Dow Jones Industrial Average is up almost 17% for the past year.

Walmart has also developed a better means of tracking the freshness for their fruits and vegetables as they are fetched from farms to its stores.

The latest move from Walmart supposedly owes its ideas to Hellofresh and Blue Apron, who have no brick and mortar stores, and yet have managed to tap into the meal kit market. The kits are available in more than 250 stores now.

Walmart's first exposure was in offering meal kits from third-party companies - California-based Takeout Kit and Chicago-based Home Chef - on its website beginning late previous year.

Walmart, the biggest grocer in the United States, is expanding its meal-kit business. Livingston doubts Walmart's meal-kit offerings will have a significant impact, questioning whether the retailer can "pull this off properly".



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