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Kids These Days: Uncool Grandpa Facebook Losing More Young Users to Snapchat

15 February, 2018, 07:32 | Author: Lydia Fleming
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Before people start calling it the ultimate demise of Facebook, the social network now has more than 2 billion users around the world.

A new report from eMarketer claims that the social media platform Snapchat is stealing younger users away from Facebook and Facebook-owned Instagram at a rapid rate. eMarketer previously predicted that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S.in 2017, this was the first time that the digital measurement firm had predicted a drop in that age bracket for the social media platform.

But eMarketer said the growth was coming in older age groups - and predicted that Facebook would lose 2 million US users under the age of 24 in 2018.

The firm predicts that the number of Facebook users between the ages of 12 and 17 will decrease by 5.6 percent in 2018.

While its domestic growth will slow to below 1%, Facebook is still on track to lead the pack in 2018 with 169.5 million domestic users.

The outside research firm eMarketer estimates that Facebook lost almost 2.8 million USA users younger than 25 years old in 2017.

The amount of users in that age demographic declined by 1.4 million (9.9 percent) past year, according to data The Daily Caller News Foundation obtained from eMarketer.

Of the overall monthly users Facebook is still adding, majority are from older age groups.

Most observers agree that there are two factors that are largely responsible for Facebook's teenage exodus: the loss of the ever-important "cool" factor, and teenagers' preference for Snapchat.

"Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use", eMarketer principal analyst Debra Aho Williamson said in a statement.

The billionaire said he wanted to spend 2018 "making sure that time spent on Facebook is time well spent".

Mark Zuckerberg recent unveiled a major overhaul of how it displayed posts on people's news feeds, with priority being given to content shared by family and friends.

Last month, Facebook also reported a US$4.3bn profit for the final quarter of last year - a 61% year-on-year rise. Children under ten are already on social media. Moreover, eMarketer expects Facebook to lose even more young users this year, especially in the United States.

"But not all of those users are migrating to Instagram".

The problem of privacy reared its head again on Monday as a German court ruled Facebook's default privacy setting and use of personal data are against consumer laws in the country.



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