Nest Rejoins Google to Push More AI-Based Smart Security Systems
08 February, 2018, 12:24 | Author: Lydia Fleming
The potential of this move was originally reported by the Wall Street Journal in December, Google CEO Sundar Pichai hinted at it during the company's Q4 earnings call. They also confirmed that Nest CEO Marwan Fawaz will now report to Rick Osterloh, and that the company doesn't "anticipate any significant role reductions" (in other words, they're not planning to lay off a bunch of people as part of the merge). Google hasn't released sales figures for its Google Home speaker line, but various research firms have estimated Amazon controls about 70 percent of the United States smart speaker market, which means Google has a lot of catching up to do.
"All of Google's investments in machine learning and AI, they can very clearly benefit Nest products". Fawaz told CNET that the company has continued to make strides in the past few years. Google is trying grew its own advancements before anybody else does - particularly Amazon. Since then the company has grown - according to Geekwire it has more than quadrupled its staff, and it's rolled out a wide range of products, including cameras, an alarm system and a smart doorbell.
A united front could be helpful in competing with the other ubiquitous digital helpers of today - Amazon's Alexa and Apple's Siri. As a thermostat originally created to shave down a customer's bill and help the planet in the process, Nest has been reimagined as one cog in a larger smart home machine.
It's unclear whether the Nest branding will continue or whether Google branding will be in effect for future products. That move isn't surprising now that Amazon, Google and now Apple all offer standalone voice-enabled wireless speakers.
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