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Italian Clothing Company Allowed To Use Steve Jobs Name

30 December, 2017, 01:22 | Author: Lydia Fleming
  • Italian Clothing Company Allowed To Use Steve Jobs Name

That's right, a clothing company out of Italy named Steve Jobs.

An Italian clothing company has won the right to use the name of Apple co-founder, the late Steve Jobs.

La Repubblica Napoli reports that Vincenzo and Giacomo Barbato first applied to register the Steve Jobs brand name, and logo with the Apple leaf and bite taken out of it, back in 2012. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm.

You might also expect that a billion dollar company like Apple would soundly defeat 2 brothers with little to no legal experience battling trademarks in court.

Apple's experienced a crushing blow in their recent onslaught of courtroom drama, as the tech giant lost a trademark lawsuit case filed against an Italian clothing company.


The inexplicable decision apparently rested on the fact that Apple chose to focus on the bite from the letter J, arguing that this was clearly copying its own logo. It said the brothers should be free to carry on using their trademark. Therefore the company is not is not ripping off Apple's iconic logo and upheld the brother's trademark. "The letter J seems 'bitten, ' but it is not, since a letter, as judges have also decided, can not be bitten", they said (translated by Google).

The two Italians told Business Insider Italia that they also plan on making electronics with the Steve Jobs name with a Chinese brand, but won't reveal what kind just yet.

The pair say they are now determined to continue working on products under the Steve Jobs brand, with plans to launch bags, t-shirts, jeans and other fashion accessories.

Thanks to Steve Jobs, Apple is no longer just a fruit, nor is it only associated with Newton.

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