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Amazon acquires Blink, a startup focused on wireless security cameras and doorbells

26 December, 2017, 02:05 | Author: Lydia Fleming
  • Amazon Blink acquisition price

Home security provider Blink earlier this week announced a new wireless doorbell that'll debut at CES next month. One camera unit sells for $99 on Amazon.

Financial terms of the acquisition were not disclosed. Blink had raised almost $30 million in funding, most recently $3 million in convertible debt this past February, according to VC-research firm PitchBook. "We'll continue to operate under the Amazon umbrella selling and supporting the same great products you know and love", read the Blink website Friday. Amazon declined to share details of its plans for Blink. It's doing this with Alexa, its voice-enabled personal assistant; Amazon Go, a largely automated convenience store; and Amazon Lockers, which the company is installing in apartment buildings and stores to help people receive and return Amazon.com purchases. Blink's technology is a natural fit for these ambitions. The company is also working on a full home security system.


With Blink, Amazon looks to become more competitive in a consumer market that's seeing a nexus with enterprise IoT products through cloud-based artificial intelligence backends. Preliminary reviews are mixed. That service requires cameras, and while Amazon already launched one of its own, it just bought several more. Amazon recently stretched its delivery arm inside homes with the debut of a smart lock and camera combination that also signalled a move into home security. This makes Blink's system, which will stick around following the acquisition, much easier to set up than competing products, as the hardest part about installation is picking out a place to put the device.

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