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Apple's Shazam acquisition may be about things way beyond song identification

13 December, 2017, 05:12 | Author: Lydia Fleming
  • Shazam was founded in 1999 and prior to becoming an app started as an SMS service

Rumors that Apple was acquiring music-recognition app Shazam surfaced last week, and Apple has now confirmed the deal but without disclosing any details. While Apple didn't elaborate why the company acquired Shazam, it said the app is a "natural fit" for its music streaming platform.

Some, however, believe that the real value of the acquisition isn't Shazam's technology - which Apple could presumably have developed a version of itself for a smaller sum - but rather the data Shazam has gathered for more than a decade about its millions of users. From what we understand, the Spotify talks were earlier and couldn't progress because of the price, and likely also the fact that Spotify, which is gearing up for a public listing, has a lot on its plate right now.

Apple bought the music recognition app Shazam.

Shazam's audio-identification technology has already been integrated as Siri capability.

A developer will now be able to put their app in the App Store up to 90 days in advance of its release, rather than only being able to publish their app when it's ready to launch.

On Monday, Apple said that it would buy Shazam in a fresh bid to secure an edge in the intensifying battle of streaming services, as Spotify moves towards a public listing.

The British company that started in 2002 launched its ad-supported app in Apple App Store in 2008, the year when the Apple App Store was newly created.

Shazam's conversations with Apple began the following month, and they became exclusive about two months ago.

Apple and Shazam have had a friendly relationship for years, but the catalyst was that pending bid from Snap.

"Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users", Shazam added in a statement to The Verge. The first that comes to mind is making things easier with Apple Music, enabling an even deeper integration and improving the overall experience.



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