Why Do I Need Two Instagram Apps?

09 December, 2017, 04:47 | Author: Patty Aguilar
  • Instagram tests standalone messaging app called Direct

Instagram believes that messaging experiences are best delivered via a stand-alone app instead of within a larger app, mostly echoing CEO Mark Zuckerberg's sentiments from a few years back that "there's a big premium on creating single-purpose, first-class experiences" in mobile. Installing Direct will remove the messaging functionality from the main Instagram app.

Instagram may be following in the footsteps of Facebook by removing it's private messaging option from the main app and to a separate app called Direct.

While it's only officially a test now, a wider release will give parent company Facebook 3 messaging apps, including Messenger and WhatsApp. The new standalone app, also called Direct, is now being tested with users in Chile, Israel, Italy, Portugal, Turkey, and Uruguay.


Instagram Direct is now available only in Chile, Israel, Italy, Portugal, Turkey and Uruguay. Once you download and install Direct on your smartphone, your messages inbox from the main Instagram app will be replaced, and, will be accessible from the Direct app. This could be just a test version, but it probably points to a move towards getting rid of direct messaging on the Instagram app altogether.

The popular social network has been busy making improvements to the app. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram. Instagram Direct will borrow another page out of Snapchat's playbook: It will open directly to the camera first in order to encourage sharing. Creators came up with it because they feel that it's hard to have a great private messaging experience in the same app that allows you to publicly broadcast messages. To do this, they've made sure that the app opens straight into the camera. Instagram's vice president of product, Kevin Weil, said in a tweet.

Snapchat has been recently struggling with profitability in the face of constant Facebook and Instagram updates that keep upping the ante in the game for market share dominance. The company designed an app to enable children use social media safely.

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