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Amazon takes Prime to Apple as Google pulls YouTube from Fire

08 December, 2017, 01:43 | Author: Lydia Fleming
  • Amazon Prime Video Features On Apple TV

Even if you don't subscribe to Prime, Amazon Video might still be worth a look, as it offers the first episodes of Amazon Original TV shows for free, for all users.

And now, if consumers want to get the best of streaming from the top two providers - Netflix and Amazon - along with the world's most popular video network, YouTube - their two best options are Roku on the low end and the pricey Apple TV.

The beginning of service fulfilled the promise made by Apple CEO Tim Cook during a conference in June this year.

Both Amazon Prime Video and YouTube are available on Roku, a streaming stick not manufactured by tech industry behemoths.

Amazon has its own streaming device Fire TV, which competes against its expensive counterpart Apple TV.

Google is blocking YouTube from Amazon devices such as Fire TV and Echo Show.


Also available is Thursday Night Football live on Apple TV 4K and Apple TV while Amazon's library of 4K high dynamic range (HDR) titles are also available on Apple TV 4K.

The search giant recently pulled the YouTube app Amazon's Fire TV and Echo Show after it was revealed that Amazon was unwilling to sell certain Google products.

At this point, it's easy to see why Amazon wouldn't want to support Google's products, and vice versa: Each company is using hardware to fortify themselves while attacking their rival's core business.

The rivalry among leading brands has been helping other players to strive in the market. It also can be watched on a Amazon Fire TV, Fire TV Stick, and Fire tablets.

From Archer's reporting, it appears that Amazon is aware of the issue, and may already have moved to cover its tracks. Google blamed a "lack of reciprocity" on Amazon's part for the decision.

The slightly iffy bit about the Apple TV is the choice of native apps in the Apple TV App Store, which still isn't all that great. Sadly if they do not reach an agreement you will have to mirror your smartphone on to the Amazon streaming device to watch YouTube on the big screen. This, too, can be synced across all users' Apple devices. You can always get the player on the device. The paid subscription service is going to add new contents on a regular basis. Six buttons are arranged in the centre of the remote's body providing quick access to core functions such as Siri voice commands, volume and play/pause, while a clickable, swipeable touchpad tops the remote.

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